Earlier this month, Hannibal and the team spent two weeks in the rolling countryside of Herefordshire. We struck literary gold when we were invited to participate at this year’s world famous Hay Literary Festival – itself celebrating its 30th anniversary this year.
Anyone who hasn’t experienced this book festival simply MUST put it in your diary for next year – an extravaganza of books, arts, talks, lectures, designed to inspire the mind and broaden our thinking.
As part of our two week exhibitor stand, we were delighted to be sponsor to Kate Evans’ audi book entitled Harmony For Elephants, and in turn supporting their charity, Elephants for Africa. 50% of proceeds of all sales of this book go towards the charity’s work in Botswana – a really great charity to be associated with.
This was the first book festival that Hannibal Brown has exhibited it. Funny really, given that what better combination can there be than enjoying a delicious glass of wine whilst nuzzled into your favourite novel?! The festival continues for 11 days and we were lucky to be invited to listen to the lights of Noel Fitzpatrick (Super Vet), Evan Davies (Newsnight), as well as a series of talks by BBC Radio 4 presenters and producers.
As for our activities, well we came up with a rather unique ‘literary’ range of wines to capture the attention of visitors and generally get stuck into the festival theme. Our vinous take on famous books… ever read ‘Of Mice & Malbec’? ‘Pride & Prosecco’ (a very popular choice)? ‘Lady Chardonnay’s Lover’? Or how about ‘Brighton Rioja’? Suffice to say all great wines, all unique to the festival and all demonstrating in their own unique way the expertise of our label design and personalisation service.