Like it or loathe it, Valentine’s Day is here to stay. And as with every other established event in our calendar, global commercialisation is going the whole hog this year and ramming it down our throats.
I was in a (rather significant) store last week in the famed Oxford Street of London, where, to my horror, I discovered just about half of the basement floor had been allocated to all things Valentine-esque. Mugs, cups, tea towels, furry animals, you name it – it was all there. Not to do a dis-service to the manufacturers of those products, but, really?
Then again, are we any better? I have to be honest, Valentine’s is not an event that sits with much gravitas in the Hannibal Brown calendar of events. Indeed, in all my years working in the wine industry, it hasn’t seen a great amount of activity. Unless, of course, you are a restaurant. In which case, I see many reasons to go out and share some swanky food with an equally swanky bottle of wine with the most important person in your life.
Not to mention our sister website – PersonalisedWineDesign.co.uk – which, at this time of year is surely worthy of mention. Their special Valentine’s Day promotion offering a personalised wine couldn’t be more suited to this celebration. They’ve been busy this week designing wine labels for customers who want something unique and memorable – and why not? Hannibal supplies the great, reliable wine, and the designers do the rest. Simples.
If you want to read more about personalising your wine for your loved one then hop onto the website at personalisedwinedesign.co.uk/valentines